5 Natural & Organic Makeup Brands Your Face Will Love You For

Have you noticed ‘natural’ and organic’ seem to be on every cosmetic label these days? Us too. Unfortunately, lack of regulation means these marketing buzzwords don’t always reflect a product’s ingredients. Don’t worry, though—we’ve searched far and wide for the very best makeup and skincare collections that are truly natural, organic, and cruelty-free! Using pure and earth-friendly ingredients, these brands are as clean as they are effective. 

1. 100% Pure


Natural & Organic | Naturally pigmented, nontoxic ingredients

Best For | Fruit-pigmented lip & cheek tint

Eco-Friendly | Recycled packaging

Ethical | Cruelty-free, gives back

Price Range | $7 (colored lip balm) – $55 (palette)

100% Pure aims to create the world’s purest organic and all-natural line of cosmetics, beauty products, and skin care. The brand’s vegan cosmetics are formulated with high-performing antioxidants, naturally occurring vitamins, and essential oils to give your skin maximum benefits. The brand even offers soaps, shampoos, and conditioners to complete your (nontoxic) beauty routine!




Natural & Organic | Natural & USDA-certified organic ingredients, safe synthetics

Best For | Multi-use sticks, serum foundations

Eco-Friendly | Sustainable & eco-friendly packaging, recycling program

Ethical | Cruelty-free, vegan-friendly

Price Range | $24 (eye primer) – $54 (foundation)

The best makeup brands blend natural, effective ingredients with nourishing vitamins and oils in skin care. Enter ILIA. This natural cosmetic brand is making formulas from scratch to ensure your makeup is the cleanest it can be. We love the multi-purpose sticks for travel and a compact makeup collection.


3. Juice Beauty


Natural & Organic | Certified organic ingredients

Best For | Tinted moisturizer

Eco-Friendly | Local sourcing, recycled packaging, solar & wind power operations

Ethical | Vegan, cruelty-free, gives back

Price Range | $24 (mascara) – $44 (serum foundation)

Founded from a desire to create meaningful, healthy change in the beauty industry, Juice Beauty creates organic and natural clinically validated skin care and vibrant plant-pigmented cosmetics. All of the products are vegan and cruelty-free, the brand utilizes sustainable energy sources for production, and it’s USDA-certified organic so you can feel good about what you’re putting on (and into!) your skin.


4. Vapour


Natural & Organic | USDA-certified organic formulas

Best For | Multi-use products

Eco-Friendly | Waterless formulas, FSC Certified & recyclable packaging, solar- & wind-powered lab

Ethical | Cruelty-free, made in the USA

Price Range | $18 (lip gloss) – $50 (illuminating primer)

Vapour Beauty products contain only natural, healthy, and minimally processed ingredients. The company has earned a ‘Champion’ safety status from the Environmental Working Group for Safe Cosmetics and is a member of the Leaping Bunny Program. Wear with confidence—Vapour’s organic cosmetics are never tested on animals, and are formulated without parabens, fillers, or preservatives.




Natural & Organic | Natural, nontoxic, plant-based ingredients

Best For | Minimalist makeup

Eco-Friendly | Sustainable practices

Ethical | Cruelty-free, vegan-friendly, made in USA

Price Range | $10 (mini mascara) – $30 (moisturizer with SPF)

If you’re going for the perfect no-makeup look, W3LL PEOPLE is the brand for you. The cruelty-free and natural cosmetics in this collection are designed to nourish and soothe your skin while also giving you the color and coverage you desire. Plus, the line includes many vegan products we adore. We love how versatile and affordable W3LL PEOPLE’s handcrafted cosmetics are, especially since more than 30 products are EWG-certified. 



Leave a Reply

Your email address will not be published. Required fields are marked *

sixteen − nine =

Back to top