Have you noticed ‘natural’ and organic’ seem to be on every cosmetic label these days? Us too. Unfortunately, lack of regulation means these marketing buzzwords don’t always reflect a product’s ingredients. Don’t worry, though—we’ve searched far and wide for the very best makeup and skincare collections that are truly natural, organic, and cruelty-free! Using pure and earth-friendly ingredients, these brands are as clean as they are effective.
1. 100% Pure
Natural & Organic | Naturally pigmented, nontoxic ingredients
Best For | Fruit-pigmented lip & cheek tint
Eco-Friendly | Recycled packaging
Ethical | Cruelty-free, gives back
Price Range | $7 (colored lip balm) – $55 (palette)
100% Pure aims to create the world’s purest organic and all-natural line of cosmetics, beauty products, and skin care. The brand’s vegan cosmetics are formulated with high-performing antioxidants, naturally occurring vitamins, and essential oils to give your skin maximum benefits. The brand even offers soaps, shampoos, and conditioners to complete your (nontoxic) beauty routine!
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2. ILIA
Natural & Organic | Natural & USDA-certified organic ingredients, safe synthetics
Best For | Multi-use sticks, serum foundations
Eco-Friendly | Sustainable & eco-friendly packaging, recycling program
Ethical | Cruelty-free, vegan-friendly
Price Range | $24 (eye primer) – $54 (foundation)
The best makeup brands blend natural, effective ingredients with nourishing vitamins and oils in skin care. Enter ILIA. This natural cosmetic brand is making formulas from scratch to ensure your makeup is the cleanest it can be. We love the multi-purpose sticks for travel and a compact makeup collection.
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3. Juice Beauty
Natural & Organic | Certified organic ingredients
Best For | Tinted moisturizer
Eco-Friendly | Local sourcing, recycled packaging, solar & wind power operations
Ethical | Vegan, cruelty-free, gives back
Price Range | $24 (mascara) – $44 (serum foundation)
Founded from a desire to create meaningful, healthy change in the beauty industry, Juice Beauty creates organic and natural clinically validated skin care and vibrant plant-pigmented cosmetics. All of the products are vegan and cruelty-free, the brand utilizes sustainable energy sources for production, and it’s USDA-certified organic so you can feel good about what you’re putting on (and into!) your skin.
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4. Vapour
Natural & Organic | USDA-certified organic formulas
Best For | Multi-use products
Eco-Friendly | Waterless formulas, FSC Certified & recyclable packaging, solar- & wind-powered lab
Ethical | Cruelty-free, made in the USA
Price Range | $18 (lip gloss) – $50 (illuminating primer)
Vapour Beauty products contain only natural, healthy, and minimally processed ingredients. The company has earned a ‘Champion’ safety status from the Environmental Working Group for Safe Cosmetics and is a member of the Leaping Bunny Program. Wear with confidence—Vapour’s organic cosmetics are never tested on animals, and are formulated without parabens, fillers, or preservatives.
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5. W3LL PEOPLE
Natural & Organic | Natural, nontoxic, plant-based ingredients
Best For | Minimalist makeup
Eco-Friendly | Sustainable practices
Ethical | Cruelty-free, vegan-friendly, made in USA
Price Range | $10 (mini mascara) – $30 (moisturizer with SPF)
If you’re going for the perfect no-makeup look, W3LL PEOPLE is the brand for you. The cruelty-free and natural cosmetics in this collection are designed to nourish and soothe your skin while also giving you the color and coverage you desire. Plus, the line includes many vegan products we adore. We love how versatile and affordable W3LL PEOPLE’s handcrafted cosmetics are, especially since more than 30 products are EWG-certified.
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